Andy Jansons


Andy Jansons is the Managing Director of Jansons Property.  Jansons Property is a multi-million-pound turnover property development and investment company with developments in the Thames Valley, Edinburgh, Durham and Chester.

Andy speaks of his experience and motivation in starting his first business.  He shares the lessons, (good and bad) he has learnt along the way.  He demonstrates that humble beginnings can drive success in real estate sectors.

In the late 80s Andy was one of the youngest Directors in a major bank owned property agency in the London area at the age of 28 rising to run 5 commercial property agency offices along the M4 corridor.

Realising it was more lucrative to be a principal in the property development and investment sector 12 years ago Andy left working for other people and founded Jansons Property.

Jansons Property has now acquired, developed and refurbished 30 projects over the last 12 years and is a major player in the real estate sector.



Andy has been working in the property industry for 35 years, first as a Chartered Surveyor and then later as the Principal of a Commercial Property Agency and then a Developer/Investor. Over the years he has worked on over 30 deals, with a value in excess of £500m. This has created a unique set of experiences and opportunities to learn. Below are compiled his most meaningful advice for the current market. If you have any questions or comments on these, please get in touch on 01494 679977 or email

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5 Secrets of Good Property Development

There is a shaky property market out there.  With greater demand for good value property.  In my experience the irony is there really isn’t any secret to good property development.  In fact, it’s common sense.

One. know the bottom line. Any property development has got to be worthwhile doing. There has to be a return on investment. For me this has to be a minimum of 20% profits on cost.

Two. Don’t bet the house. Never ever sign over your life. Never give personal guarantees. No deal is worth all of you. Don’t put all your money into one scheme. If it turns out to be a make or break situation you will have to face dire consequences if the deal breaks down.

Three. Trust your gut. I have to have a feel for a deal. Surprise surprise – if it feels right, it will work. If it doesn’t feel right, it’s no deal.

Four. Location, location, location. It’s an old adage. It’s clichéd. We have heard it so many times before. If the truth be told, prime will sell.

And finally, five. Peripheral locations. In other words, secondary sites. Here you might be lucky to find something and develop it and do well.  But they are the opportunities that fail first in a shaky market. And the market today is a shaky one. Be careful, a lot of people are getting away with peripheral sites because of lack of stock.

Brownfield sites are King

Brownfield land means town or city centre. It is well located.  So it’s perfect. Because of their location it has a multiplicity of uses. Jansons have bought brownfield land as a retail scheme, which could be a food store, residential or a hotel. You have options.

The very nature of brownfield land means there is a lack of supply. 

There is so much pressure on housing, and local authorities are realising land for residential housing and nothing else. Not industrial development. So generally, there is a lack of supply.

Brownfield land quite often has issues. It may have problems with contamination. Unused, existing buildings on it. Having existing buildings on land may put a lot of people off. There is value in problems.

Existing buildings. 

There is value in existing buildings. Many times, I have kept the existing building on the land, not demolishing it, while going through planning applications. There may well be investors and occupiers who will want to use the buildings. So, there is money to be made from potentially allowing the right people to buy the building.

Use these principles as a guide. 

They will serve you well and help you make the most of brownfield land.

You Can Do It – in  business or anything in life…

YOU CAN DO IT. Most people think this is a cliché, however, if you put your mind to it you can do it, irrespective of circumstances, financial capability or any other reasons that you find, not to do it.

When I was young I always believed that people in business had some magic skill that I didn’t have.  There was just something about them that just wasn’t in me.

This belief started when I was at school. Some kids where just better at school than me. Coming from a very humble background with parents who were immigrants. I noticed I wasn’t like everyone else. I grew up with a shyness…an insecurity. Maybe it was because I was different? Or at least I felt different.

This led to failing at school year on year. But there was always a determination. Always saying to myself YOU CAN DO IT.

I went back to school often. Probably to prove myself. Or maybe to prove to others. My father. Finally, I got to college.

And in my last year I graduated with distinction. This was the change, I realised YOU CAN DO IT.

You’ve got big ideas and want to make big money

Have you got an idea? Do you want to the life you know you ought to have? This life. This thing we call success. It all boils down to 5 simple attributes. Things you have in your power. In your control.

One. Confidence in your own ability. You know you’ve been there. You’ve done it. You’ve worked for others. You’ve helped them get to where they are now. YOU CAN DO IT for yourself.

Two. Preparation. Know the business you are going into and if you have a niche capitalise on it.

Three. Be different. The industry wants difference. Sometimes it doesn’t realise it. The industry appreciates difference. You’re not part of the herd. Be different.

Four. Perseverance. Things will go wrong. You will learn from things going wrong, if you listen. You will take a short-term view. But remember don’t let day-to-day situations pull you down. They are over-come-able. Be positive. Stay ahead. And keep your eye focused on your overall goal, where you are heading.

Five. Scale. Think about scalability. Is my idea capable of becoming big? I have always lived my life on the basis that there is no point being another consultant. No point being another Joe Bloggs. The ONLY point in stating up your own business is because you have big ideas – and want to make big money. You want the life you know you ought to have.

You’ve got big ideas? You can make big money.

Events & Workshops

Upcoming events Past events Signature talks

The Annual Hotel Conference 2018


10 & 11 October 2018

Find out more about this event


I have worked closely with Andy for a number of years now on a number of substantial projects.  His property understanding , extensive knowledge, and innovative approach have greatly enhanced the number of successful projects that we have been involved with together.

Matthew Clarke – Lewis & Partners


I was fortunate to work with Andy on his hotel developments in Edinburgh and London and always found him to be highly professional and knowledgeable about the markets in which he operates. He recognises and values the importance of relationships in business and I think this underpins his success.

Paul Nash – President, Chartered Institute of Building


Andy’s experience on both sides of the sector now spans more than 30 years and, since launching Jansons Property, he has helped bring about a number of imaginative schemes throughout the country, many of them in his own local area around Buckinghamshire, Berkshire and West London.

I have known of, and worked with, Andy for the last year. He has a reputation for dealing transparently and honestly and has an admirable business model, helping him attract some of the industry’s most knowledgeable names to work for Jansons Property rather than global operators.

The combination of his business success and experience has equipped him to be passionate speaker, not only for informing the industry and the business community, but for inspiring the next generation of entrepreneurs.

He is happy to go into areas of controversy and has made headlines through his arguments for where developments are appropriate. His speech which opened the 2017 Five Counties Conference touched on towns which are failing and Green Belt development, giving an open opinion without spin or fear of disapproval.

He places particular emphasis on his charity division and is an energetic fundraiser. Through his network, many contacts have been persuaded to contribute their efforts too.

Andy is a great example of developers who are keen to build in their own geographical areas. Those developers have a reputation to uphold and subsequently, a tendency to maintain the highest threshold for quality.

Matthew Battle – UK Property Forums


Alexander Janson’s Foundation

Alexander Janson’s Foundation was set up after the death of Alexander Janson’s from Myocarditis, he was 18 years old. Myocarditis is an inflammatory condition affecting the heart. This disease may affect individuals of all ages although it is most frequent in the young. The Foundation has pledged a minimum of £80,000 per year for the next three years to fund research conducted by Royal Brompton Hospital into the causes prevention and cures for Myocarditis. With this research we will save lives in the future.

The Foundation run dedicated fundraising events – please visit our website for more details. All donations made and money raised for AJF will go directly to funding research into Myocarditis and ultimately save lives.

Get in touch

Andy is able to combine his entrepreneurial experience/motivational talk and focus purely on the business sector, individuals or his success in the real estate arena.

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